After some thought, I’ve revamped the Wunderkammers page. After a year, let’s consider this a birthday rebranding, of sorts. Rebranding – a name, logo, slogan – often comes with the fear of confusing audiences or may be associated with a change of management or mission. FEAR NOT! The mission of this blog remains the same: to highlight an emerging museum professional’s experiences, reflections, and inquiries. I will also continue to be at the helm.
In addition to signifying a change in mission or management, rebranding also signifies an awareness of marketing and public image. Rebranding too often or without significant direction is when confusion arises. Last year the Whitney Museum made headlines with its minimalist logo and rebranding, completed after about ten years of its previous logo – a short time. The move to rebrand however coincides with the institution’s physical move and a massive construction project. After much consideration, while “Wunderkummers” (wonder rooms, cabinets of curiosity) still remain at the core of the blog, the title itself leaves a bit of room for confusion and interpretation. While museum geeks and enthusiasts may instantly recognize this – and many have! – I wanted to make the blog a bit more accessible, open. Another key factor in my rebranding was also my shift from graduate student to emerging professional, and physical shift in location.
Inspired by none other than Downton Abbey‘s favorite butler, Mr. Carson, I thought this quotation fit with my mission both as a museum professional and museum enthusiast: “The business of life is the acquisition of memories.” How…perfect. I believe this quotation reflects the mission of this blog, as well as highlights the mission of many a cultural institution – acquiring and interpreting artifacts, art, and ideas.
To sum up: It’s still me. The title and font have changed, but the mission, writer, and, yes, URL, have remained the same. Questions? Ideas? I welcome them.
What do you think? Do you agree with Mr. Carson?